Here is a list of 10 influential people in marketing: Gary Vaynerchuk, also known as Gary Vee, is a serial entrepreneur and digital marketing expert who is known for his use of social media to build brands. Vaynerchuk grew up working in his family’s retail wine business, and he used social media and other digital tools to help grow the…
Digital marketing and advertising refer to the use of digital technologies and platforms, such as the internet, mobile devices, and social media, to promote products and services. Digital marketing and advertising have become increasingly important in recent years, as more and more people are using the internet and digital technologies to search for information and make purchasing decisions. The history…
A lookalike audience is a group of people who have similar characteristics to your existing customers or website visitors. For example, if you have a list of email addresses for people who have made a purchase from your online store, you can use a lookalike audience to find people who have similar interests, demographics, or behaviors to those customers. Lookalike…
A custom audience is a group of people who have already interacted with your business in some way. This could be through visiting your website, engaging with your social media accounts, or making a purchase from your online store. By targeting a custom audience, you can reach people who are already familiar with your brand, and who are therefore more…